The brand is Gap’s smallest, with annual revenue of less than $100 million.
Gap’s soon-to-be CEO acknowledged the campaign is a “work in process,” but the company is “really excited about elements of it.”
In his first interview since being tapped as Gap Inc.’s new CEO, Art Peck tells BuzzFeed News the company is facing the biggest change in retail since the rush to the suburbs and rise of big-box stores in the 1950s and 60s.
After months of sluggish sales, the company is offering huge discounts to clear out its fall line. Wall Street analysts say the clothes are simply too drab to drive purchases.
Gap has had a decent past two-and-a-half years. The retirement of Glenn Murphy, 52, comes as a surprise.
The retailer’s numbers were verified by an external consultancy. The disclosure comes on the heels of a broader trend of reporting diversity numbers in Silicon Valley.
“Let your actions speak louder than your clothes,” the clothing chain urges customers. BuzzFeed gets a first look at Gap’s fall campaign.
Shoppers can hold up to five pieces of merchandise at U.S. stores until closing the next day without any obligation to make a purchase. The chains aim to close the gap between merchandise displayed online and what’s carried in stores.
Gap is piloting an in-store tracking app of sorts next month and increasingly tailoring its web presence for individuals. It’s facing new mall competitors as well as Amazon, the master of online personalization.
The once-iconic television advertiser is back on the small screen. But Gap’s commercials aired on Twitter first, and promoted tweets are unusually central to the retailer’s TV move.
Parent company Gap plans to aggressively open new Old Navy stores in Asian markets as a way to maintain its business momentum. The No. 1 U.S. apparel brand wants to add to its $6.1 billion in annual sales after the success of Gap and Banana Republic in Asia.
In his first interview since taking over as chief marketing officer, Ivan Wicksteed tells BuzzFeed about a new marketing campaign with Nickelodeon and how he believes TV ads are becoming less effective.
Labor rights groups plan to launch a new campaign against Gap even though it wasn’t producing clothes at the factory that collapsed in Bangladesh last month. A new website called “Gap Deathtraps” launches Wednesday.