The brand is Gap’s smallest, with annual revenue of less than $100 million.
Problems we’ve all experienced while working in the wonderful world of retail!
Gap’s soon-to-be CEO acknowledged the campaign is a “work in process,” but the company is “really excited about elements of it.”
In his first interview since being tapped as Gap Inc.’s new CEO, Art Peck tells BuzzFeed News the company is facing the biggest change in retail since the rush to the suburbs and rise of big-box stores in the 1950s and 60s.
The retailer’s plus-size women’s clothes are marked up, while men’s plus-size clothes are not. Its owner Gap Inc. says the materials used for women are more expensive.
After months of sluggish sales, the company is offering huge discounts to clear out its fall line. Wall Street analysts say the clothes are simply too drab to drive purchases.
Gap has had a decent past two-and-a-half years. The retirement of Glenn Murphy, 52, comes as a surprise.
The retailer’s numbers were verified by an external consultancy. The disclosure comes on the heels of a broader trend of reporting diversity numbers in Silicon Valley.
“Let your actions speak louder than your clothes,” the clothing chain urges customers. BuzzFeed gets a first look at Gap’s fall campaign.
It’s not a myth, it’s math.
Shoppers can hold up to five pieces of merchandise at U.S. stores until closing the next day without any obligation to make a purchase. The chains aim to close the gap between merchandise displayed online and what’s carried in stores.
Outlets are a growing, lucrative, and somewhat deceptive place for retailers to hawk an entirely new line of lower-quality goods. Do consumers know what they’re buying?
It’s all fun and games until a mannequin starts breathing.
Gap is piloting an in-store tracking app of sorts next month and increasingly tailoring its web presence for individuals. It’s facing new mall competitors as well as Amazon, the master of online personalization.
Warning: There are a lot of boot cut jeans ahead.
Japan’s Fast Retailing talks a big game, but Uniqlo has been struggling to make a splash in America since 2005, and time is running out to get to its big goal.
Are you chilly? You’ve got a gap in your jumper.
The owner of Gap, Old Navy, Banana Republic, Athleta, Piperlime, and Intermix said it will raise the current $7.25 minimum wage for its workers to $9 this year and to $10 in 2015. Update: Gap executive Art Peck tells BuzzFeed, “It’s coinciding with the national debate, but honestly, this was a business decision.”
High-rise denim “hits the millennials because it’s cool and new and it hits the little bit older customer who just needs more coverage,” said Susan Kellogg, the VF president who oversees 7 for All Mankind, Splendid and Ella Moss. “Whenever a trend like that is so commercial it means money.”
He really puts the “man” in mannequin. via The Gap Mannequin Project.
Additional garments destroyed in the fire were from other Western brands, including Wal-Mart, American Eagle, Uniqlo, and Zara.
Just four days after the vandalized New York City poster made its way around the internet, Gap replaced it with a clean one. Similar stories have been reported from other cities as well.
Thousands of angry garments workers in Bangladesh set factories on fire as they demanded $100 a month minimum wage. Around 50 people have been injured in clashes between workers and police.
Ah, the Gap ad: the best homage to your famous father you could ever wish to give.
The once-iconic television advertiser is back on the small screen. But Gap’s commercials aired on Twitter first, and promoted tweets are unusually central to the retailer’s TV move.
Ten years ago, Madge was all about “A New Groove, A New Jean,” and Missy Elliott.
I don’t mean to burst your bubble, but fall is fast approaching. Drown your sorrows in material things. Like jackets.
John Liu, who oversees $140 billion in the New York City Pension Funds, is “disappointed” in U.S. retailers’ plan to improve factory safety in Bangladesh. He says that instead of their own plan they should have joined the legally-binding Accord on Fire and Building Safety in Bangladesh.
A group of 17 U.S. retailers signed a five-year agreement to improve safety at Bangladesh garment factories. It’s separate from a plan made by mainly European retailers announced Monday and comes nearly three months after a major factory collapse in the country killed more than 1,100.
The $6 billion flagship Gap brand is reconnecting with a new generation of customers, namely millennials, by joining them at music festivals from Bonnaroo to Lollapalooza.