CULTURE BUZZ: The fake Nigerian soda behind this week’s biggest viral video. So that “bird poo in reporter’s mouth” everyone sent you this week was actually the first salvo in a very meta marketing campaign for Frumondah, a non-existent African soft drink. A new video from Bob Odenkirk explains the ties. Leaving us to wonder: How long until Frumondah joins the list of defictionalized goods?

The Best Links:

1. Original: Bird Poops In Mouth
2. Follow Up: The Making Of
3. A Fake Video for a Fake Mockumentary About a Fake Commercial for a Fake Product
4. “We made a bird poop in a guys mouth, what more do you want?”
5. My Latest Funny Video! Haha!