Food Buzz The ‘synthetic blood nourishment beverage’ from HBO’s anticipated True Blood is being marketed through a clever viral campaign. I have no idea what is actually in this beverage but it will be available in type 0, A, B, and AB. Tru Blood will join ranks with such fictional beverages as Idiocracy’sBrawndo and Tropic Thunder’s Booty Sweat.
Style Buzz The fictional shoe worn by Marty McFly in Back to the Future is being released by Nike sometime in July. It seems someone finally told Nike that they already make this shoe and that all they need to do is give the Kobe Bryant-backed Hyperdunk a different paint job. Maybe we really are living in the future (despite the lack of flying cars, and the coveted hoverboard.)
Movie Buzz An imaginary soft drink from the film Idiocracy becomes a real product. It premiered at ROFLcon last week. It is very, very likely that many more people will buy this energy drink than see the movie. Which pretty much illustrates the point of the movie (that Americans are de-evolving).
Culture Buzz Products that have made the leap from fiction to real life. More and more goods from movies and television shows - like Brawndo, an energy drink that first appeared in Mike Judge’s Idiocracy - are becoming products you can actually buy.
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