Link: http://www.dipity.com/GeekOutNewYork/...

The takeaway here is simple: Grape-Nuts are friggin' old.

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STYLE BUZZ: Kellogg’s Cereal has released a line street wear in conjunction with a company called Under the Hood. This line of jackets, jeans, hoodies and ‘tees’ are emblazoned with your favorite cereal icon: Toucan Sam, Tony the Tiger, Dig’Em the Frog and Cornelius the Rooster. This has to be the most ridiculous attempt to urbanize a brand, ever.

The Best Links:

1. Urban Fashion Meets Your Love of Cereal
2. Highly Discussed Topic: The Wackness of Cerealwear
3. Under The Hood Official Site
4. “I’m finding it really hard to decide between the Froot Loops line and the Honey Smacks line”
5. What Does Toucan Sam Have to Do With Skateboarding, Skating, Biking, Or Surfing?
6. The Myspace Page…Doing It For the Kids