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Brand New presents some of the best (826, SanDisk, Lifetime) and worst (Pepsi, CapitalOne, Animal Planet) rebrandings of 2008.

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BUSINESS BUZZ: Kinko’s renamed “FedEx Office”. FedEx bought Kinko’s back in 2004 for $2.4 billion — a whopping $2 million per store. The deal did not work out that well so they are re-naming the stores. Instead of a copy center, they are now touting the stores as a “back office” for small businesses. This is the hottest buzz of the year. ;)

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The Best Links:

1. Kinkos Is Now FedEx Office
2. Classic Kinkos Ad
3. 2004 FedEx Buys Kinkos, 2008 They Take a Write Off On the Value of “Kinko’s Name and Value of the Business”
4. Kinko’s Is Dead, Long Live “FedEx Office”

A Spanish site devoted to parsing the visual math that led to some of the world’s most recognizable logos. Green apple plus gay pride flag divided by dentures equals the Apple logo . See how easy it is?

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The Best Links:

1. Logólogos!
2. Aw, We Wike Da Pwetty Pictures
3. I Hate Math, But I Love This

BUSINESS BUZZ: An attempt to gauge what people really think about brands via the power of tagging. Users are presented with a wide variety of brand logos — from ABC and Absolut to YouTube and Zune — and asked to tag them with the first word that pops into their heads. You can then see the user-generated tag cloud and see what other people think about the same brands.

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The Best Links:

1. Brand Tags, Main Page
2. Guess The Brand!
3. Bud Light’s Brand Tags - Cheap
4. Linux’s Brand Tags - Penguin
5. TechCrunch’s Brand Tags - ?
6. Playboy’s Brand Tags - Boobs
7. Godin: “The magical way each and every one of these brands compels you to think is fascinating.”