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Brand New presents some of the best (826, SanDisk, Lifetime) and worst (Pepsi, CapitalOne, Animal Planet) rebrandings of 2008.
Business Buzz Kinko’s renamed “FedEx Office”. FedEx bought Kinko’s back in 2004 for $2.4 billion — a whopping $2 million per store. The deal did not work out that well so they are re-naming the stores. Instead of a copy center, they are now touting the stores as a “back office” for small businesses. This is the hottest buzz of the year. ;)
A Spanish site devoted to parsing the visual math that led to some of the world’s most recognizable logos. Green apple plus gay pride flag divided by dentures equals the Apple logo. See how easy it is?
Business Buzz An attempt to gauge what people really think about brands via the power of tagging. Users are presented with a wide variety of brand logos — from ABC and Absolut to YouTube and Zune — and asked to tag them with the first word that pops into their heads. You can then see the user-generated tag cloud and see what other people think about the same brands.
Drink up boys, it’s good for you—or for your heart…
GOING VIRAL ONNewser
Throughout the ’90s, model Mary Forsberg Weiland and Sto…
GOING VIRAL ONElle
“I was interested in the question of whether my son, goi…
GOING VIRAL ONNeatorama
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