Every satisfactory “ahhh” in this commercial is the creepiest/most awesome thing I've ever seen or heard on the internet. It's that easy!
http://niemann.blogs.nytimes.com/2008/12/02/coffee/index....
We can't help with the addiction but you will still probably love this visual essay in the NYT. Here is how it starts: “I like coffee so much that I have tea for breakfast: The first cup of the day in particular is so good that I’m afraid I won’t be able to properly appreciate it when I am half-asleep. Therefore, I celebrate it two hours later when I am fully conscious.”