A Motrin ad focusing on backaches caused by baby slings horribly backfired this weekend, and offended moms on Twitter are leading the charge against the company. Motrin has issued an official apology, and its site has been down since last night, but the PR disaster is still raging on Twitter and elsewhere around the Web. Judge for yourself whether the ad is offensive.
Tech Buzz A TV commercial for Motrin weighs the painful consequences of “wearing” a newborn, which has offended mothers who have taken to protesting via Twitter under the signature “#motrinmoms.” We know absolutely nothing about child-rearing, but don't those slings look like they're made for messy tragedy? May we suggest the hilarious-yet-stylish CHILD LEASH?
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