The Advertising Standards Authority says that videos made by British vloggers on behalf of the cookie company weren’t clearly labelled as advertising.
After more than 20 years of declining sales, Anheuser-Busch thinks the way to revive the Budweiser brand is by marketing and advertising exclusively to 20-somethings with less Clydesdales and more Jay-Z. Will it work?
These can’t all just be coincidences.
The fast-food giant is coming out with a new marketing campaign telling consumers that “Lovin’ Beats Hatin’.” But what could that mean?
The man famous for street-prank Vines made a video about how he refused the money to stay true to his ideals and travel the world.
If you’re ever in need of an advertising slogan, Men Love Fannies is a good place to start.
“We have frozen our energy prices. Here is a sad Orangutan.”
It’s the company’s first earnings report after Alibaba went public. Naturally, all eyes are on Yahoo’s massive $35 billion stake in the Chinese Internet giant.
The company says they will appear in “recent updates,” and users can choose to view them if they want. Snapchat also says they are trying to make ads that aren’t “creepy.”
Niche connects brands with some of the most popular Vine and Snapchat stars and Instagram photographers. And advertisers are dropping six-figure sums on the average deal.
Evan Spiegel made the announcement during a talk at the Vanity Fair New Establishment summit.
Chartbeat today said the Media Ratings Council has accredited the company as a measure for tracking audiences. It includes two new metrics: “active exposure time” and “lifetime exposure.”
Universal Music Group, the world’s largest record label, advertising agency Havas, and ad tech company Mirriad have teamed up to weave advertising campaigns directly into streaming music videos, including ones from years ago.
The company acquired Atlas in 2013 from Microsoft. Now, that service will be able to deliver more targeted ads using Facebook’s data.
A peek under the hood of one of Facebook’s most important algorithms.
It’s basically one epiphany after another. Including a lot of stuff which should have been obvious all along.
ModCloth signed the Heroes of Advertising Pledge, which aims to reduce the number of model photos being altered in post-production.
Weekends = Working from home.
Advertisers are going to get a chance to promote videos in their Tweets.
Let’s be honest, it’s the most important bit of advertising.
The company’s shares have now nearly doubled their IPO price.
Mobile advertising now represents 62% of the company’s total advertising revenue. The company reported its second-quarter earnings today.
This time, Yahoo bought a mobile advertising and analytics company called Flurry. Re/code first reported the news.
TV Everywhere? More like Advertising Everywhere. “It’s almost like the networks are trying to drive you to platforms like Netflix or Amazon Prime,” said BTIG analyst Rich Greenfield, who posted the video as part of a research report on TV Everywhere.
Want to know why Aereo is dead? Follow the money.
Best member of Wimbledon security, hands down.