Chartbeat today said the Media Ratings Council has accredited the company as a measure for tracking audiences. It includes two new metrics: “active exposure time” and “lifetime exposure.”
Universal Music Group, the world’s largest record label, advertising agency Havas, and ad tech company Mirriad have teamed up to weave advertising campaigns directly into streaming music videos, including ones from years ago.
The company acquired Atlas in 2013 from Microsoft. Now, that service will be able to deliver more targeted ads using Facebook’s data.
A peek under the hood of one of Facebook’s most important algorithms.
It’s basically one epiphany after another. Including a lot of stuff which should have been obvious all along.
ModCloth signed the Heroes of Advertising Pledge, which aims to reduce the number of model photos being altered in post-production.
Weekends = Working from home.
Advertisers are going to get a chance to promote videos in their Tweets.
Let’s be honest, it’s the most important bit of advertising.
The company’s shares have now nearly doubled their IPO price.
Mobile advertising now represents 62% of the company’s total advertising revenue. The company reported its second-quarter earnings today.
This time, Yahoo bought a mobile advertising and analytics company called Flurry. Re/code first reported the news.
TV Everywhere? More like Advertising Everywhere. “It’s almost like the networks are trying to drive you to platforms like Netflix or Amazon Prime,” said BTIG analyst Rich Greenfield, who posted the video as part of a research report on TV Everywhere.
Want to know why Aereo is dead? Follow the money.
Best member of Wimbledon security, hands down.
Facebook rolled out an update to the iPad versions of its app, which will include a slot at the bottom right that shows popular games and content. Facebook says ads will eventually show up.
After launching promoted pins last year, the company said it was rolling out a paid test today.
Want to spark debate online? Project a giant baguette onto a national monument.
The company reported its first-quarter earnings Wednesday. Facebook has emerged as a dominant force in mobile advertising in just a few short years.
Shares fell more than 5% after Google reported its earnings. Once again, the company is making less money off each advertisement.
If you’re going to buy gin and juice from anyone, let it be Snoop.
The slogan of the campaign is: “We know you care.”
While commenting on David Oritz’s stealth selfie with Obama for Samsung, White House spokesperson Jay Carney joked that that the president might use executive powers to ban selfies for everyone.
Eye contact may increase brand loyalty, new research finds.
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