Behind The Scenes Of The Most Heartwarming Christmas Ad Of The Year

The John Lewis Retail ad was a beautiful animated production that probably made you cry, but the way it was made makes it even more special.

1. Here’s the ad that’s making everyone cry:

I just watched it at work and actual tears fell on my desk, so.

2. But you may not have realized that the ad was made using a blend of traditional hand-drawn animation and gorgeous stop-motion sets.

Video available at: http://vimeo.com/78254514.

4. That bunny was made by printing hundreds of hand-drawn images

5. And then actually physically placing them in the miniature winter wonderland.

6. This is so cool.

7. They even made dozens of tiny woodland pressies.

8. Now I’m crying again.

9. Humans, you can stay.

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