MY fav is the wine selection. Costco has actually raised the wine standards for millions of Americans. No more 2 buck chuck. When they first started carrying it they often had GREAT values (check on my cell phone wine app —- AFTER moving my cart to the side) but now they are merely good. But the overall value and variety is great. We keep saying we have to empty the wine refrigerator before getting more, but ooh, thats a great Rioja, and the Malbec is wonderful…. damn they still have the Coppola private reserve and then it’s overflowing again.