Rumors Of The Advocate Magazine’s Demise Are Greatly Exaggerated

Instinct Magazine published and then pulled down a story about the closure of America’s oldest LGBT magazine. The Advocate says the report was “patently false.” posted on

On Monday, The Advocate — the nation’s oldest LGBT publication — shot down as “patently false” a report that it would be printing its last issue in December.

Earlier, Instinct Magazine published an online item about The Advocate’s closure, but shortly thereafter removed the article from its website.

Asked if the report was false and if The Advocate or Here Media, the magazine’s parent company, prompted the Instinct Magazine article’s removal, Here Media’s Mark Umbach told BuzzFeed, “Yes to both questions, as the report was patently false.”

“The story has been removed from our site,” Instinct Magazine associate editor Jeff Katz told BuzzFeed. “We cannot comment further at this time.”

Here’s the post as it appeared on the Instinct site before being removed:

As the nation’s oldest LGBT publication, The Advocate has a long history with expanding media coverage of gay news. The magazine was first distributed nationally just prior to the Stonewall Riots in New York City.

However, The Advocate has been shrinking its operation since 2008. Here Media first reduced the magazine from bi-weekly to monthly, and in 2010, the magazine was consolidated into a supplement, which was attached to Out.

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