In an interview with Co.Design, she explains how she each brand came together.
“When I started to work on a president I did do some research to find out traits and characteristics about them—what they were known for, nicknames, etc. Then, I tried to use photography and typography to emulate those things. Some are more successful than others, but that’s all part of the process of the set, I think.”
Her mission is to create brands for all of the U.S. Presidents. Check out a selected portion below: