Social referrals grew in the first half of 2012 with April and May marking the first month that Facebook overtook Google as a top referrer on the BuzzFeed Network. Facebook’s rate of growth also outpaced search traffic growth, growing at a rate of 84% over the past twelve months compared to all referrals from search engines, which experienced a 12% drop in total referrals. Other social media sites exhibiting strong growth included Pinterest (163%), Twitter (95%) and Reddit (16%).
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