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4 Things About Social Publishing

WHAT THE @#$% IS IT?!

1. Definition

Via Gartner

“The capability for the masses to accumulate their individually developed content (versus shared development via a wiki) into a usable repository and shared channel for social use and feedback.”

2. Examples

Buzzfeed. Pinterest. Huffington Post. Upworthy.

3. It’s a two-way street.

Allows readers to interact with publishers and publishers to respond to comments.

4. It’s the future.

Individually developed content gives everyone a chance to be a reporter. And everyone a chance to be a part of the conversation.

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