Don't be alarmed this October if you notice ladies laying their boobs on things.
They're just "Mamming."
"Mamming" is the "act of laying your (clothed) boobs on a flat surface."
Odds are, any women you see doing this are participating in the #Mamming project, which hopes to inspire women to take action with early detection — specifically mammograms.
The #Mamming project comes from the passionate minds of Michelle Lamont and Michele Jaret. Lamont, a breast cancer survivor at 25-years-old, knows first hand how important early screening can be.