2. They’re just “Mamming.”
4. Odds are, any women you see doing this are participating in the #Mamming project, which hopes to inspire women to take action with early detection — specifically mammograms.
6. Such form is to be expected from a pro like her.
8. The campaign hopes to take away the awkwardness associated with getting a mammogram.
13. And if at first you don’t succeed…
15. Happy Mamming!
16. Check out the project’s Instagram page and don’t forget to tweet your own #mamming photo.
- BuzzFeed News has identified a second member of the ISIS execution cell led by "Jihadi John."