Uh, most Gawker sites purposely troll users with little stories designed to generate as much outrage and comments as possible (for the page hits). This is how they get paid. It’s a bit disingenuous to complain about how bad commenters are when you’re specifically courting angry commenters and encouraging trolls.
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Sounds a lot like Buzzfeed. ONly difference is that Buzzfeed doesn’t complain about its commenters.