1. Nearly 50% of every song played on Spotify is skipped before it has finished playing, according to data from the digital music service.
2. However, the largest proportion of song-skipping happens in the first five seconds – nearly 25% of all songs on Spotify are skipped in this time, according to data compiled by Paul Lamere.
Paul Lamere is director of developer platform at The Echo Nest, a company acquired by Spotify in March this year.