This is an add campaign for Miller. It's a joke.
“Miller High Life Innovations is a campaign designed to promote Miller High Life, the champagne of beers, while removing any sense of selling out to upper class snobbery. American men, anxious about the risk of being seen as pretentious, can rest assured that their purchase of expensive Miller High Life is no threat to their staunch reputation. The campaign, Pinky Restraint, Collar Clips and Decrossifier, won a Gold Press Lion at Cannes International Advertising Festival 2009.”