Diet Coke’s Latest Ad Features A Man Whose Nipple Has Been Airbrushed Out For Some Reason

Is this a classic case of Photoshop gone wrong?

1. What is wrong with this advert?

Scott Bryan / BuzzFeed

It’s a new Diet Coke ad, which you can find in magazines and on billboards across the UK.

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2. Look a bit closer.

Scott Bryan / BuzzFeed

That’s right.

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Scott Bryan / BuzzFeed
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4. This has not gone unnoticed.

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You need to fire your marketing team @DietCoke. This guy has no nipple and its freaking me out.

— Jason Bradwell (@JasonRBradwell)
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7. Wait. This slight smudge. Is that a nipple?

Scott Bryan / BuzzFeed
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8. There is a dark spot here too. Is that the nipple?

Scott Bryan / BuzzFeed
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9. What also needs to be addressed is this.

Scott Bryan / BuzzFeed

This is the most difficult way to pour a drink ever.

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10. SEE????!!!!

Scott Bryan / BuzzFeed /
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11. Update — Jul. 15, 5.20 BST: Coca-Cola have sent BuzzFeed a statement about why the nipple is not there.

Well this is awkward…We would like to assure you that no nipples were harmed in the making of our Diet Coke ad and we are just as baffled as you as to where it could have gone. We can only assume that it was also enjoying a Diet Coke break. However, we all know that perfection is not always in the man…But it’s certainly in the can.”

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12. Sure okay let’s go with that.

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Scott Bryan is the UK entertainment editor for BuzzFeed News and is based in London.
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