A Company Is Giving Away Free Butter On The Hottest Day Of The Year And Everyone Is Confused

    This has to be one of the weirdest publicity stunts ever.

    Scott Bryan
    by Scott Bryan

    BuzzFeed Entertainment Editor, UK

    So I was doing my shopping, then this happened.

    Scott Bryan @scottygb

    Amazing. They’re giving out butter at Oxford Circus station but lots if people think it is ice cream. WHY WOULD GIVE AWAY BUTTER FOR FREE?

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    No seriously. Flora is giving away free butter.

    Chris Payne @ChrisPyUK

    Just was handed a free tub of Flora Gold Butter in the street. Oddest. Promo. Ever.

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    And many people assume that it is ice cream.

    Amy @xamyfitz

    today i thought they were giving out free vanilla ice cream in a tub but when i acc went up to get it i realised it was acc flora butter :((

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    Mohamed elLibey @m_abusaid

    The weather is very hot and #flora is giving out its new gold butter to passers by free!! I thought it was ice cream :-|

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    Julfie @Julfie

    What I Thot was a free tab of ice cream being handed out on the strand turned out to be a free tub of Flora Gold Butter - it's 24 degrees!

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    Amy Liddell @amy_len4

    Just picked up this freebee because I thought it was ice cream. Turns out it was butter... thanks anyway @Flora!

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    And you can't really blame people for thinking this. Why? Well let's take a look at the weather forecast.

    bbc.co.uk

    This promotion doesn't really make sense, right?

    Nicola Savage @NickyMSavage

    Dear @Flora - thank you for giving out free tubs of Gold on the street in 25 degree heat. Is this the world's first non-melting butter?

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    Many people are sharing photos tweeting "WTF??!!"

    Twitter: @Thechan89 / Twitter: @heaths378 / Twitter: @ChrisPyUK / Via Twitter: @search

    But at least you can pose with the butter.

    SEE?!

    Fawn Mead @xFAWNx

    Come to Oxford street and pick up your free butter. Best thing for a hot sunny day

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    It goes really well with your business look.

    Serena Holloway @serenaholloway

    Someone just handed me a tub of Flora. Just a tub of butter.

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    It can provide a tasty treat while you're out and about.

    Antonia @Tonianni

    Sometimes I really love London. Was given free butter on the street. It's quite nice.

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    And if you are a hoarder this is the greatest day.

    Food Cloud @FoodCloud1

    I am not sure if these are enough :). They were free afterall. #whatshouldibake #butter #flora #London

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    Here is where the promotion is taking place right now. #publicservice

    Francis 'Frankie' Vu @theFrancisVu

    FREEBIE ALERT: They're giving out free bottles of Evian water + full size Flora Gold boxes at #Waterloo station. You're welcome! #freestuff

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    Just whatever you do, don't take it on a train.

    Helen Louise Hambly @HelenEmerald

    @Flora giving away free tubs of gold butter at Waterloo station to people about to get on a hot train in a heatwave #marketing

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