You may have heard that ratings for ITV’s new breakfast show, Good Morning Britain, are not great.
But why? Is this show just as doomed as ITV’s last big breakfast show launch, Daybreak, in 2010?
Good Morning Britain looks cool. They SHOUT the day at the start and make ITV Studios look as if it is the most important building in the universe.
The way that the logo smashes you in the face directly after the building is also cool.
And the show’s graphics look fresh and swishy too.
But there are many things in this show that don’t seem to work at all.
2. The serious news will often be followed up by, say, a topical discussion on whether toddlers should be given iPads.
That’s a potty with an iPad attached, in case you were wondering. They then start a discussion posing the question, “Is this a technology time bomb?”
3. Or there’s a chat about Katie Price’s latest divorce.
4. Or there’s a discussion about whether we should teach teenage girls to brag about their lives to others.
5. Or there’s a feature on how to make really delicious smoothies with author Jackie Collins.
There’s no problem with having a mixture of high-brow and low-brow content, but it makes you wonder who Good Morning Britain is actually aimed at.
Is it for the people who used to watch GMTV, who liked to watch Daybreak, who watch the business news on BBC Breakfast, or is it somebody new?
6. The show also seems increasingly random. Every hour during the show they introduce Andi Peters.
7. Just so he can ask members of the public to spin a giant plastic wheel in the hope of winning cash prizes.
It’s not a one-off feature either. This spin-the-wheel thing has been on every single episode.
Andi Peters has even visited Sutton Colefield.
8. This is then followed by a competition.
YOU CAN WIN MONEY JUST ANSWER THIS REALLY EASY QUESTION.
9. Oh by the way, it’s a premium rate number.
Yes a channel has to make money. But it just comes across as tacky.
10. The fact that presenter Ben Shepherd personally introduces the news in your area is also a bit weird.
Why is it weird? Because it is made to appear live but the whole sequence is taped.
11. There’s also a Susanna Reid problem on the show. Her defection from BBC Breakfast to ITV got a lot of attention in the press.
So having her present equally alongside three other anchors for the entire show is a bit of a surprise.
You’ve now got to know and like four anchors, a weather presenter and Andi Peters.
12. And this is even harder because the show ends at 8.30. BBC Breakfast continues all the way to 9.15am.
Why does Good Morning Britain end at 8.30?