I think never-greens is the wrong word. These people still buy “green” product, but only if it meets their other objectives, e.g. taste or economical.
Business Buzz The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.
blog.iconoculture.com
earth2tech.com
brandweek.com
industry.bnet.com
I think never-greens is the wrong word. These people still buy “green” product, but only if it meets their other objectives, e.g. taste or economical.
Democratic candidate is called “wacky” for suggesting people walk or ride their bikes.
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damemagazine.com
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Miss Taylor Swift on SNL this weekend?
GOING VIRAL ONPopEater
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