I think never-greens is the wrong word. These people still buy “green” product, but only if it meets their other objectives, e.g. taste or economical.
Never Greens
Business Buzz The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.
Scott Lamb’s Links
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1
“Some consumers simply don’t care beyond the moment.”
blog.iconoculture.com
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2
GM’s Vice Chairman Doesn’t Buy The CO2 Theory
earth2tech.com
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3
Meet the “Never Greens”
brandweek.com
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4
Watch Out With All That Greenwashing, Folks
industry.bnet.com
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Democratic candidate is called “wacky” for suggesting people walk or ride their bikes.
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Green Offenders - 6 corporations “claim” green efforts
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damemagazine.com
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Posted On
Oct 06, 2008
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