Never Greens
The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.
MORE GREAT STUFF
Article Links
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1
GM’s Vice Chairman Doesn’t Buy The CO2 Theory
earth2tech.com
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2
Meet the “Never Greens”
brandweek.com
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3
Watch Out With All That Greenwashing, Folks
industry.bnet.com
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4
“Some consumers simply don’t care beyond the moment.”
blog.iconoculture.com
Facebook Conversations
3 Responses So Far
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I think never-greens is the wrong word. These people still buy “green” product, but only if it meets their other objectives, e.g. taste or economical.
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Green Offenders - 6 corporations “claim” green efforts
![[link]](http://s3-ak.buzzfed.com/static/images/public/icons/external-link2.png)
damemagazine.com
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