What appeared to be a clever viral marketing scheme turned out to be unauthorized fan fiction, and generated a mini-backlash among the Twitterati.
The Twitter accounts for Mad Men characters like Don Draper and Peggy Olson have been deactivated after Twitter received a DMCA takedown notice from AMC.
What appeared to be a clever viral marketing scheme turned out to be unauthorized fan fiction, and generated a mini-backlash among the Twitterati.