Say OMG became BuzzFeed's Leader of the Pack on Apr 03 by having more Woof badges than anyone else! The Leader of the Pack's responsibilities include being in charge of all the dogs on BuzzFeed and occasionally licking him or herself in public.
Say OMG became BuzzFeed's King of Cute on Mar 04 by having more Cute badges than anyone else! The King of Cute's responsibilities include being in charge of all the widdle bunny wabbits on BuzzFeed. Of which there are a surprising number. It's quite a job, honestly.