The 6 Puppy Bowl X Ads You Have to See Before You Die

What's even more riveting than the #1 sporting event of the year, the Puppy Bowl? The outrageous- and outrageously expensive- Puppy Bowl ads.

1. New Balance

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This commercial is sure to be what everyone is talking about around the water cooler on Monday. Directed by The Social Network’s David Fincher, this ad has three puppies, two feet, and sixty seconds of pure adrenaline. Is that puppy actually chewing on those shoe laces?! Do not try this at home!

2. Xbox One

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If you thought three puppies chewing on some shoelaces was nuts, wait until you see one puppy chewing on an Xbox controller. No, we’re not talking the latest box-office-record-crushing action fest by Michael Bay - this is the latest offering from Xbox’s killer ad team, led by none other than Michael Bay himself. This one is best experienced with headphones and in a darkened room to get the full effect.

3. Log

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Logs are so popular, why do they even need to advertise them? Maybe some of that sweet log money is burning a hole in their log pocket? Of course, if they keep producing awesome TV spots like this $60 million work of art, we’re not going to complain! Strap in and prepare for a ride as this puppy ignores both a cardboard egg crate and a slice of bread (!) in favor of the mellow taste of log.

4. Serta Mattresses

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After we saw this mesmerizing ad for Serta, we were speechless, spellbound, and gasping for air. Aside from the cameo by Robert Downey Jr. (did you miss it?) this ad has a story that’s sure to break your heart and blow your mind. We won’t spoil it for you, but make sure you’re sitting down when you watch. This puppy wants to get on that mattress by any means necessary.

5. Intex Brand Kiddie Pools

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Sometimes, the amazing ad is only half the story. That’s the case for this crazy 39-second jaw-dropper by multinational kiddie pool juggernaut Intex. Aside from the obvious production values and the ensemble cast of A-list puppies -- how did they get Popcorn and Mr. Waggers to work together?! -- this commercial consists of a single take, with no CG and no edits at all. Did you think only Martin Scorsese and Gravity director Alfonso Cuarón could pull that off? You might be right: they co-directed it!

6. Roomba

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There simply are no words. Well, except for these words right here. This Roomba ad is sure to be a game changer. Will it merely change television as a medium, or will it change civilization as a whole? Only time will tell. One thing is certain, though: puppies like to ride Roombas.