American Eagle Says It’s Starting A Dog Brand Called American Beagle Outfitters

The retailer won’t say when the clothes will be available or how much they will cost. It’s worth noting that April Fool’s Day is right around the corner.

American Eagle posted a preview of a new line for dogs on its blog today dubbed “American Beagle Outfitters,” saying it will soon sell canine bikinis and button-downs.

If it sounds too ludicrous to be true, it might be. When asked if the line was an April Fool’s Day joke, an American Eagle spokesperson wouldn’t say yes or no, adding that a non-disclosure agreement process would be required to talk further. The retailer didn’t include when the items will be available or how much they’ll cost in a press release today, and an external spokesperson declined to provide those details.

With April Fool’s Day about a week away, some corporations are gearing up for goofy pranks. Google usually dominates the holiday, adding a “treasure map mode” to Google Maps last year and saying it would shut down YouTube with the explanation that its entire existence was a search for the world’s best video — but perhaps there will be some more contenders this year.

American Eagle’s “Dogumentary” about American Beagle Outfitters

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Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.
Contact Sapna Maheshwari at
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