1. Taco Bell's foray into Snapchat to announce the return of the Beefy Crunch Burrito
2. This Love Actually-inspired GIF from Denny's
3. When DiGiorno Pizza live-tweeted NBC's The Sound of Music Live!
Twitter users enjoyed unexpected wit out of the frozen pizza brand during NBC's The Sound of Music Live! earlier this month, with many a pizza-related pun tied to the classic movie's beloved score.
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
DiGiorno Pizza
@DiGiornoPizza
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
4. Dove's "Real Beauty Sketches" video
View this video on YouTube
Dove's viral 3-minute ad, released in April, showed an FBI-trained sketch artist drawing women from behind a curtain based on their own descriptions of themselves, and then based on a stranger's description. In each instance, the women were prettier from the stranger's perspective, underscoring Dove's message that women tend to be too hard on themselves, and that "you are more beautiful than you think." The video has garnered more than 114 million views across the brand's platforms, making it the most-viewed online ad, according to Dove.
5. When American Airlines used Twitter to hold a connecting flight for a man traveling with three young sons
6. The WestJet "Christmas Miracle" giveaway
View this video on YouTube
WestJet airlines set up a station in an airport that more than 250 guests spoke to earlier this month, telling a digital Santa what they wanted for Christmas. Unbeknownst to passengers on the two Calgary-bound flights, a team of volunteers was listening on the other side. They bought all the requested presents while the planes were in the air and distributed them to passengers at baggage claim. The effort resulted in a viral video that's gotten more than 30 million views at this point — an incredibly savvy marketing stunt.
7. Goldman Sachs and corporate America celebrate marriage equality
Wall Street's most prominent banks have long been leaders in the business world in publicly supporting LGBT employees and marriage equality. When the Supreme Court struck down the Defense of Marriage Act and allowed same-sex marriage in California in June, Goldman Sachs tweeted a statement from its CEO Lloyd Blankfein in support of the two decisions along with a photo of a rainbow flag flying outside its New York headquarters. For at least a day, Goldman was right there with consumer-facing brands that people genuinely adore, like Starbucks and Ben & Jerry's, which also tweeted their support for equal marriage rights.
Lloyd Blankfein: “Today’s decisions help define who we are as a people, whether or not we are part of the group directly affected.“
Goldman Sachs
@GoldmanSachs
Lloyd Blankfein: “Today’s decisions help define who we are as a people, whether or not we are part of the group directly affected.“
We strongly support the Court’s affirmation today of marriage equality. We believe that marriage equality lowers burdens & challenges (1/2)
Goldman Sachs
@GoldmanSachs
We strongly support the Court’s affirmation today of marriage equality. We believe that marriage equality lowers burdens & challenges (1/2)
(2/2) .. imposed on employers, and will lead to building successful businesses & a stronger American economy.
Goldman Sachs
@GoldmanSachs
(2/2) .. imposed on employers, and will lead to building successful businesses & a stronger American economy.
Equality. Inclusion. #loveislove
Starbucks Coffee
@Starbucks
Equality. Inclusion. #loveislove
We're proud that today's Supreme Court rulings are a historic step forward on road to #MarriageEquality. #LoveIsLove
Ben & Jerry's
@benandjerrys
We're proud that today's Supreme Court rulings are a historic step forward on road to #MarriageEquality. #LoveIsLove
8. Harper Perennial's Twitter account written by a human being
Book publishers are right up there with newspapers in industries whose business model is being disrupted by the internet, but that didn't stop Harper Perennial, a paperback imprint of HarperCollins, from having the best Twitter account in publishing. What makes it so great, and why it has nearly 40,000 followers, is that it's written by a real person who just loves talking about books.
Psst. Hey. Amanda Coplin's THE ORCHARDIST is $1.99 today, but you didn't hear it from me. I'm not even here. What? http://t.co/HS16Kj3y0W
Harper Perennial
@HarperPerennial
Psst. Hey. Amanda Coplin's THE ORCHARDIST is $1.99 today, but you didn't hear it from me. I'm not even here. What? http://t.co/HS16Kj3y0W
I CAN'T STOP LAUGHING RT @jimhanas: At the awkward release party for our new Heidegger reissues, too much Prosecco. http://t.co/rN4MTJ8Uvh
Harper Perennial
@HarperPerennial
I CAN'T STOP LAUGHING RT @jimhanas: At the awkward release party for our new Heidegger reissues, too much Prosecco. http://t.co/rN4MTJ8Uvh
On a scale of one to dog-ear, how bad is a dirty tissue as a bookmark? Please factor in the limitations of a sickbed.
Harper Perennial
@HarperPerennial
On a scale of one to dog-ear, how bad is a dirty tissue as a bookmark? Please factor in the limitations of a sickbed.
9. JPMorgan tweets its looooong history
From its joint origins in both John Pierpont Morgan's corporate empire and The Manhattan Company (founded in 1799), JPMorgan Chase is nearly as old as the United States — which means an amazing historical archive and pretty great #ThrowbackThursdays.
#ThrowBackThursday: This 1918 WWI telegram from King George to J.P. Morgan thanks him & the #US for their help #tbt
J.P. Morgan
@jpmorgan
#ThrowBackThursday: This 1918 WWI telegram from King George to J.P. Morgan thanks him & the #US for their help #tbt
#ThrowbackThursday: Have a look at this 1925 letter from Winston Churchill accepting a credit line from $JPM #tbt
J.P. Morgan
@jpmorgan
#ThrowbackThursday: Have a look at this 1925 letter from Winston Churchill accepting a credit line from $JPM #tbt
10. Wendy's sublimely dumb #PretzelLoveStories
View this video on YouTube
When it came time to roll out its "Pretzel Pub Chicken Sandwich," Wendy's produced a series of soap operaesque videos with the dialogue pasted together from users' tweets with the hashtag #PretzelLoveStories. This followed on the success of earlier videos of Nick Lachey singing a user-generated love song to Wendy's pretzel bacon cheeseburger.
11. The Dodgers troll their Southern California rivals
See you on Monday in Los Angeles:
Following a bench-clearing brawl between the Dodger and Padres, the Dodgers told San Diego opponents via Twitter to listen to its city most famous citizen — and got retweeted nearly 12,000 times.
12. Helper's memetastic Twitter account
wow. #Doge
Helper
@helper
wow.
#Doge
Seeing a ton of “I really want Hamburger Helper tonight” posts. What’s stopping you? Achieve the dream.
Helper
@helper
Seeing a ton of “I really want Hamburger Helper tonight†posts.
What’s stopping you? Achieve the dream.
wow. such meme. very internet. how twitter.
13. And, of course, Oreo's "dunk in the dark" tweet within minutes of the Super Bowl blackout
Power out? No problem.
Oreo Cookie
@Oreo
Power out? No problem.
Oreo got major kudos — and a mention in the Twitter S-1 filing — for tweeting this advertisement within minutes of the Super Bowl blackout. 360i, the agency behind the ad, said the key was having Oreo executives in the room, ready to pull the trigger. It's gotten more than 15,000 retweets and more than 6,000 favorites since it was posted at 8:48 p.m on Feb. 3.