How Do You Get People To Eat Less?
You put stop signs in their food, as the Food and Brand Lab has discovered.
As part of an experiment carried out on two groups of college students (98 students total) while they were watching video clips in class, researchers from Cornell’s Food and Brand Lab served tubes of Lays Stackables, some of which contained chips dyed red.
In the first study of the research, which is published online this month in Health Psychology, a journal of the American Psychological Association, the red chips were interspersed at intervals designating one suggested serving size (seven chips) or two serving sizes (14 chips); in the second study, this was changed to five and 10 chips.
Unaware of why some of the chips were red, the students who were served those tubes of chips nonetheless consumed about 50 percent less than their peers: 20 and 24 chips on average for the seven-chip and 14-chip segmented tubes, respectively, compared with 45 chips in the control group; 14 and 16 chips for the five-chip and 10-chip segmented tubes, compared with 35 chips in the control group.
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RoboPanda a year agoIf I found a red pringle in the can with no explanation of why it’s weird looking, I’d get freaked out and stop eating them, too. Not because it’s an amazing portion control breakthrough, but because it’s the wrong fucking color with no explanation.
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Cinnamon Broom a year agoThat’s why I buy Edy’s ice cream in he mini containers at 4x the price!
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whistledog a year ago
we are officially a nation of fat retards when we need our food to tell us when to stop eating it
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Charles Renfield a year agoI even eat the green and black ones… I probably won’t even care if they are red, purple or blue.
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