OK, I’m going to take a stab at this….
I think what upsets people is that he had already disobeyed his mother before the video was even shot (she told him not to eat cupcakes and he was caught trying to get them). I’m all for listening to the child and letting them explain themselves but is that really the way to go when the child has directly disobeyed you (and for obvious reasons. I mean, the kid wants a cupcake!)? Also, the constant interrupting and talking over his mother comes across as disrespectful for some people. Is he adorable? Absolutely!! I laughed at the “Linda, honey, listen, listen.” part but I do find some of the behaviors a bit problematic. Then again, perhaps the mother was allowing it for the video.