You’ll Either Love Or Completely Hate This Shark Week Commercial Showing A Seal Getting Eaten

“It’s a bad week to be a seal.”

1. This is Shark Week’s newest TV spot, a fake newscast featuring the demise of an unfortunate seal named Snuffy.

7. The Shark Week Facebook page reflects a similar divide, with viewers either completely up in arms or loving it.

14. Shark Week starts Aug. 4 on Discovery Channel. RIP Snuffy.

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