2. The mascot has become the butt of a lot of jokes in Brazil. Here’s an image macro from Brazilian meme site Kibe Loco:
The above image reads: “This is Chaminha, the burn victim mascot in Minas Gerais he visits children who are burn victims… No one can burn as bad as a bad marketer.”
Flamy is the mascot at the Fundaçao Hospitalar in Minas Gerais, which currently receives over 100 burn victims a day according to the blog of Brazlian writer Gabriel Diniz. And a major factor in many of their burn cases is flammable alcohol. A few hospitals in the Minas Gerais area are using Flamy to teach children about what to do with flammable material and how to treat burns if they receive them.