Meet Flamy, The Terrifying Brazilian Burn Ward Mascot

“Chaminha,” or “Flamy,” is a Brazilian fire safety mascot that goes to elementary schools and hospitals and teaches children about the dangers of fire. He’s also a little scary.

2. The mascot has become the butt of a lot of jokes in Brazil. Here’s an image macro from Brazilian meme site Kibe Loco:

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The above image reads: “This is Chaminha, the burn victim mascot in Minas Gerais he visits children who are burn victims… No one can burn as bad as a bad marketer.”

Flamy is the mascot at the Fundaçao Hospitalar in Minas Gerais, which currently receives over 100 burn victims a day according to the blog of Brazlian writer Gabriel Diniz. And a major factor in many of their burn cases is flammable alcohol. A few hospitals in the Minas Gerais area are using Flamy to teach children about what to do with flammable material and how to treat burns if they receive them.

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4. They’ve also pointed it out that the mascot looks a little like Brazilian president Dilma Rousseff.

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