Lingerie Brand Aerie Isn’t Retouching Its Models With Photoshop For Its New Ad Campaign


1. The Aerie Real campaign is aimed at using models who haven’t been digitally enhanced.

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3. The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.

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5. The lingerie brand, American Eagle’s sister store, is aimed at young women, in the hope they’ll have a better sense of body confidence from the campaign.

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8. And while Aerie’s models are gorgeous women without Photoshop, it probably sends a better message than the alternative…

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