Is Florida’s New Business Logo Sexist?

Many are claiming Florida’s new logo, which includes a man’s necktie, excludes businesswomen.

1. Enterprise Florida, a group that promotes job growth in Florida, held a press conference last week to unveil their new logo and slogan:

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2. The “i” in Florida has been replaced with a tie and a tagline that reads “a perfect climate for business.”

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3. Facebook users along with local Florida bloggers have come out against the logo, questioning why business has to be symbolized with a man’s necktie.

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4. According to the group’s Facebook page, Enterprise Florida is a partnership between Florida’s business leaders and government officials.

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5. And they’re funded both by the State of Florida and by private-sector businesses.

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6. Melissa Medley, Enterprise Florida’s chief marketing officer, spoke with NBC News Tuesday about the new logo.

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Ryan Broderick is a reporter for BuzzFeed News and is based in London.
Contact Ryan Broderick at

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