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Is Florida’s New Business Logo Sexist?

Many are claiming Florida’s new logo, which includes a man’s necktie, excludes businesswomen.

I know, right? Now tell your friends!
Is Florida's New Business Logo Sexist?
Ryan Broderick

1. Enterprise Florida, a group that promotes job growth in Florida, held a press conference last week to unveil their new logo and slogan:

Enterprise Florida, a group that promotes job growth in Florida, held a press conference last week to unveil their new logo and slogan:

View this image ›

Source: facebook.com

2. The “i” in Florida has been replaced with a tie and a tagline that reads “a perfect climate for business.”

The "i" in Florida has been replaced with a tie and a tagline that reads "a perfect climate for business."

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Via: facebook.com

3. Facebook users along with local Florida bloggers have come out against the logo, questioning why business has to be symbolized with a man’s necktie.

Facebook users along with local Florida bloggers have come out against the logo, questioning why business has to be symbolized with a man's necktie.

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Via: facebook.com

4. According to the group’s Facebook page, Enterprise Florida is a partnership between Florida’s business leaders and government officials.

According to the group's Facebook page, Enterprise Florida is a partnership between Florida's business leaders and government officials.

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Source: facebook.com

5. And they’re funded both by the State of Florida and by private-sector businesses.

And they're funded both by the State of Florida and by private-sector businesses.

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Source: facebook.com

6. Melissa Medley, Enterprise Florida’s chief marketing officer, spoke with NBC News Tuesday about the new logo.

Melissa Medley, Enterprise Florida's chief marketing officer, spoke with NBC News Tuesday about the new logo.

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Source: floridamayors.org

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