Why would you get angry/upset/offended/outraged by these adverts? They reflect the ideas of society at the time. Women’s place in society has changed a huge amount in the last few decades and generations, and that’s a great thing, but it doesn’t give us the right to look upon their values and norms with anger or pity. The fact is advertising does, and always has, played to the expectations and demands of the target audience - in short these adverts are displayed as such because that is what would have been most effective at that time. Is that wrong? No. Would they be acceptable now? No. Were they successful then? Probably. Would they be successful now? Probably not. That’s how the world has evolved.