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    • robg10

      Brilliant. Congrats to 360i and Oreo.Imay be biased becuaseIwrotearecent book on real -time content marketing, butIdo believe this is the big advertising story of the Super Bowl. It was essentiallyamass media event from earned media, and thinking and acting on the fly. Though it may have seemed serendipitous,Iwould almost guarantee that there was some planning involved. Job well done