Hmm, the mag is Belgian, so they're just mocking America as our media does to so many others. For instance, the Simpsons line about how a Belgian admits that he should be trusted as much as one can trust the word of a Belgian. Or how at Burning Man one year, a Belgian crew was mocked for their huge but pointless artwork which everyone just called “the Waffle”. Granted, Belgian bating goes back at least as far as Monty Python's “I can't think of anything more insulting (to call someone) than Belgian!” It's like a class clown, when your peers (kids or countries) only know you from your immature outbursts, better bad attention than none.