The marketing strategy of a business makes all the difference between success and failure, but most times, they end up either too vague or too complex. Keeping these two simple things in mind are all you really need for an effective marketing strategy.
Trying to do everything yourself can wreak havoc on your business as well as your personal life. Here are some things to consider to avoid this.
Running a small business with family or friends can easily lead to failure and destroyed relationships. Here’s how to keep it in check.
The online reputation of businesses can be brought down in an instant. However, keep a few things in mind and you can use it to great effect.
Many companies neglect to focus their efforts on keeping existing customers through the use of a good loyalty program.
Is it wise to get a business loan? How do people go about with getting one?
Small businesses provide a solid 55% of all jobs. Unfortunately, eight out of 10 entrepreneurs fail. So, what does it take to succeed in entrepreneurship?
Outsourcing could mean the difference between success and failure for a small business.
Companies focus far too much of their marketing efforts on TV and print ads. Find out why small business owners should shift their focus to mobile marketing.
Four out of five small businesses fail within a year and a half of starting. Discover how the solution is much simpler than you think.
Many are concerned about how to choose the right small business health care plan for their employees. Get the lowdown on what plan is right for you.
Discover the 5 biggest pitfalls of running small businesses and how to avoid them.
More and more restaurants have been banning tips. Is this fair or unfair?
Tried and tested techniques on how to make a killer sales presentation.
Differentiate yourself from the millions of small businesses in the US who are earning less than normal working employees
While it benefits workers for obvious reasons, minimum wage can actually benefit small business owners.