
Source: japanprobe.com
It took farmer Iroichi Kimura, and his wife three years to create the perfectly heart shaped watermelon. 20 were shipped, and five sold for $162.00 exclusively at Fukuoka's Iwataya Department Store. The report does not mention if it is seedless.
They now also have cube and pyramid shaped watermelons. http://www.boingboing.net/2010/07/23/watermelons-in-the-s.html
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