2. In a commercial that debuted Monday, Honey Maid’s new “This Is Wholesome” ad spotlights a varied array of families, including two mixed-race families, a single dad, a tattooed punk rock family, and two gay couples.
4. The people in the spot for the 90-year-old brand are not actors, but real families.
6. “We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” marketing director Gary Osifchin said in a statement.
He added, “This is a recognition that the family dynamic in America is evolving and has evolved. We’ve evolved too.”