Chipotle just announced that it commissioned original writing from 10 big-deal authors to print on its packaging.
The backstory: Writer Jonathan Safran Foer (who apparently doesn’t own a smartphone?) was eating at Chipotle one day and wanted to “die with frustration” because he was so bored. And thus, despite any qualms the noted vegetarian might have had over aligning himself with vast quantities of chicken and carnitas, he spearheaded the literary/culinary marketing event of our time: Cultivating Thought.
Foer recruited nine other legitimately famous writers (from Toni Morrison to Judd Apatow) to cook up short pieces that will be printed on (previously unenlightened) cups and bags at Chipotle locations around the country. Their goal? To introduce people to the writers and “create a moment of analog pause in a digital world.”
Here’s a taste of what may grace your next burrito bag:
- Bernie Sanders' fundraising call after his New Hampshire win paid off: He's raised $5.2 million online since polls closed 💵
- The Supreme Court put on hold President Obama's climate change plan, which aims to curb carbon dioxide emissions from power plants.
- And the girls from "Broad City" have graced us with the trailer for Season 3.