Chipotle just announced that it commissioned original writing from 10 big-deal authors to print on its packaging.
The backstory: Writer Jonathan Safran Foer (who apparently doesn’t own a smartphone?) was eating at Chipotle one day and wanted to “die with frustration” because he was so bored. And thus, despite any qualms the noted vegetarian might have had over aligning himself with vast quantities of chicken and carnitas, he spearheaded the literary/culinary marketing event of our time: Cultivating Thought.
Foer recruited nine other legitimately famous writers (from Toni Morrison to Judd Apatow) to cook up short pieces that will be printed on (previously unenlightened) cups and bags at Chipotle locations around the country. Their goal? To introduce people to the writers and “create a moment of analog pause in a digital world.”
Here’s a taste of what may grace your next burrito bag:
- Fox News has announced the 10 Republican candidates who will participate in the first debate of the 2016 U.S. presidential race on Thursday.
- The World Health Organization says new cases of Ebola in Sierra Leone and Guinea hit the lowest point in more than a year last week.
- Super Typhoon Soudelor, the strongest storm of 2015 so far, is threatening parts of Asia after hitting the Pacific island Saipan.