SocialTimes recently caught up with Frenkel to discuss her new job, what it’s like working for BuzzFeed compared to other media outlets, how she uses social media and digital tools in the field, and more.
"The fast-growing social news site is making a big push to create videos that connect with its users, and it's striving to be one of the world's most visited websites within a year." -Los Angeles Times
May 9, 2013 – "BuzzFeed is starting an effort to train agencies in BuzzFeed-style storytelling -- all the better to support its bottom line with sponsored posts, also known as 'native advertising.'" -AdAge
April 25, 2013 - "Buzzfeed has made yet another big hire from The New York Times: Lisa Tozzi, an editor on the paper's news desk. Tozzi, Smith says, is that Buzzfeed-ideal combination of hard-boiled news reporter...and savvy social-media user. " -The Atlantic
April 4, 2013 - “We believe the ultimate targeting is real human-to-human sharing, digital word of mouth, so we don’t do third-party cookie targeting.” -Eric Harris, BuzzFeed EVP of Business Operations
January 11, 2013 – BuzzFeed Founder & CEO Jonah Peretti and Editor-in-Chief Ben Smith join Maria Bartiromo on CNBC's On The Money to talk about CES, the company's recent round of funding, getting into the ebook business and more.
January 3, 2013 – "We work with brands to help them speak the language of the web. I think there's an opportunity to create a golden age of advertising, like another Mad Men age of advertising, where people are really creative and take it seriously." -Jonah Peretti, BuzzFeed Founder & CEO
December 17, 2012 – "This Newsweek veteran has brought his talents to hot media start-up Buzzfeed, where he serves as resident expert on the conservative movement and the intersection of politics and religion." -Forbes
October 21, 2012 – "Social news website BuzzFeed is going Hollywood, signing up a pair of former Los Angeles Times editors and a high-profile investigative reporter as the cornerstone of a new push to cover entertainment." -THR
September 14, 2012 – "Here’s a good chocolate/peanut butter combination: Buzzfeed, the click-factory that has figured out Facebook and Twitter, plus Ze Frank, the guy who figured out Web video back in its infancy." -AllThingsD
September 13, 2012 – "BuzzFeed sells sponsored posts about brands like Red Bull and injects them into its own homepage feed of cute kitten, ridiculous lists, and insightful journalism. Kingfish will help it buy Facebook ads that drive traffic to those sponsored posts." - TechCrunch
August 21, 2012 – "We have this massive universe of peers. I want to beat all of them on everything. Maybe it’s BuzzFeed versus the Internet. Every day is us being as good as we can possibly be that day. " -Zeke Miller
July 26, 2012 - "We're exclusively focused on creating shareable content for both brands, individuals and all different kinds of content that our editors create, so we're all about sharing and we're all about social," Jon Steinberg, President & COO, BuzzFeed
July 3, 2012 - "Tight vertical integration isn't just the future of tech, it is the future of publishing and advertising as well," Jon Steinberg, President & COO, BuzzFeed and Jonah Peretti, Founder & CEO, BuzzFeed
June 26, 2012 - "What you're seeing now is social media evolving to include original reporting, scoops, substantive articles, long opinion pieces... now it's really starting to encompass the whole range of different types of content," Jonah Peretti, Founder & CEO, BuzzFeed
June 22, 2012 - "Creating a viral phenomenon isn't just about getting people to click... BuzzFeed's business is built on getting people to go one step further and share on social networks like Facebook or email." -NPR
June 18, 2012 – The Atlantic: And the collaboration makes, initial WTF notwithstanding, a lot of sense. "We're looking to fuse the energy and the social awareness that Ben and his reporters have with a lot of our traditional reporting strengths and styles," -Jim Roberts, The New York Times Assistant Managing Editor.
May 21, 2012 - "With nearly 27 million unique visitors a month (according to Google Analytics in April), BuzzFeed is clearly a careful steward of its content ecosystem. It also tends to be way ahead of the viral curve," -iMedia Connection
March 19, 2012 - "For those seeking to understand the anatomy of a viral hit, Peretti is their man. The 38-year-old entrepreneur has spent much of his career monitoring online social behavior and creating the most buzzed-about Web content." -Adweek
February 27, 2012 - "Of course, sponsored posts aren't exactly new. But Buzzfeed has managed to wrap the concept in social sheen, sprinkle in its pop culture-focused voice, and optimize distribution better than most," -AdAge
January 25, 2012 - "People exposed via sharing had a significantly bigger lift in positive attitudes toward GE -- associating the brand with such things as creativity and innovation -- than people exposed via paid placements," -AdAge
January 12, 2012 – "We have a very smart audience. Although they came to BuzzFeed for lighthearted stuff, they are people who consume serious news elsewhere. A lot of them will be excited and refreshed that they can now get news in a format that they've loved, that BuzzFeed's provided for them." -Jonah Peretti
January 11, 2012 - "I think the era of one news organization thinking they have to cover everything in the world is over. We want to focus on things things that we think are important and do the best possible job with it." -Jonah Peretti
December 12, 2011 – "In a move that is sure to surprise the political and journalistic classes, the site is hiring Ben Smith, one of the foremost writers at Politico, to build a new breed of social news organization." -The New York Times