Psychedelic GIFs And Iconography Of The Internet

An Israeli band’s debut music video captures the terror and beauty of loops, and the visual style of Internet culture.

Document - Where You Are

Last week, indie rock band Document released their debut single “Where You Are.” Created by band member Nir Ben Jacob (vocals), the music video features a compelling montage of bizarre and perspective-altering GIFs, with a focus on recurring paradox loops, pop culture dance allusions, and absurd, sometimes animated destruction.

As a written companion to Document’s video, consider Rex Sorgatz’s creative and penetrating essay: Trapped in The Loop.

“Now manifested in GIFs, Vines, Supercuts, music samples, instant replays, and endless other formats, The Loop has become the preeminent narrative device of our time.”

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