1. Jay-Z and Kanye West’s Watch the Throne is the only major album of the past few years to NOT leak. If anyone can keep a highly anticipated album from leaking, it’s Kanye.
West’s camp figured out how to prevent leaks after assessing the leak of a few tracks from his previous album, My Beautiful Dark Twisted Fantasy, in 2010.
2. Kanye’s camp stopped sending versions of tracks to each other by email or any other online service.
“During Dark Twisted, we realized that no one’s email was secure, whether it was Gmail or .mac or iDisk,” Anthony Kilhofer, one of the engineers on Watch the Throne, told Billboard.
3. He also stopped working in regular recording studios, choosing to instead set up small studios in hotel rooms and other locations where he could keep out anyone besides trusted inner circle collaborators.
West used similar methods in recording Yeezus.
5. West had both Watch the Throne and Yeezus mastered only a week before release to keep the window for final recordings to fall into the wrong hands as brief as possible.
The final official master of Watch the Throne was delivered to iTunes three days before it went on sale on Monday, Aug. 8th, 2011.
Kanye also is not allowing pre-sales of his album on iTunes or any other retailer. Other artists, like Daft Punk and The National, have had their pre-order pages on iTunes hacked in the recent past.
UPDATE, June 14th: Well, that was fast…despite all of the above measures, Yeezus has popped up online and is being rampantly downloaded four days before it officially releases.
- North Korea launched a rocket that the country said was carrying a satellite. Some critics think it was a way to test prohibited missile technology.
- U.S. Republican presidential candidates debated in New Hampshire ahead of Tuesday's primary, and the gloves were off 🇺🇸
- Beyoncé dropped a new song and video called "Formation". She's performing at the Super Bowl on Sunday 👑🐝