15 Unbelievably Sexist Adverts From The 1970s

These magazine ads, via artist Mitch O’Connell, show us the kind of thing feminism was up against.

Ms magazine, founded in 1971 by Gloria Steinem and others, quickly became an important part of the feminist movement in America.

A regular feature, “No Comment”, encouraged readers to send in examples of sexism they encountered in the media – and they delivered the goods. Artist Mitch O’Connell has a bunch of early issues and has scanned in some of the best ones.

3. From the Petersburg Times, Florida.

5. An advert for Holiday Inn.

6. From Construction News, UK.

7. From Keeping Your Cool in a Civil Disturbance, a US Army Military Police School pamphlet.

8. An advert for the Brewmatic coffee maker.

9. Spotted at Omaha airport, Nebraska.

10. An outdoor ad in Washington for Valley Bank.

11. An image from a shipping carton.

12. From This Week, St Louis.

14. From the Oneonta Star, Oneota, New York.

15. From Progressive Architecture.

Mitch’s new book, Mitch O’Connell, The World’s Best Artist, is out now.

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