All You Need To Know About Advertising In 3 Charts

This is what disruption looks like in adland.

1. Things are looking up in the advertising world, with analysts predicting 4% growth for 2013 and an improved 2014. But it’s clear where the growth is coming from.

Group M

This is the annual spend per sector since 2006, showing huge growth in online advertising (driven by search ads) and steady growth for TV.

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2. Or, if you prefer, let’s look at how the advertising biz looked in 2006…

Group M
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3. Compared to 2013. Spot the difference?

Group M

Traditional media’s share of the total has stayed the same, while the online media has grown the total pie.

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4. So it’s an industry increasingly dependent on digital media.

Media buyer Group M expects UK advertising to grow 7% this year compared to 2012 - with the forecast for 2014 looking good too. Print still plays a massive role, but its share of the pie is shrinking.

This is welcome news for publishers and a big turnaround from the post-2008 crash when advertising budgets stood still and things were pretty grim.

But the changing needs of advertisers means it’s going to be fascinating to see where everyone fits in a disrupted media economy.

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Patrick Smith is a senior reporter for BuzzFeed News and is based in London.
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