1. Harvey Nichols signals the start of its sale by poking fun at the herd (or flock) mentality of shoppers, as a swarm of pelicans surround a single fish.
Agency: Team / Y&R Dubai.
2. Evian returned to its traditional use of babies, but the twist this time was that adults met the baby version of themselves.
Agency: BETC, Paris.
3. Sausages make an ideal gift - why pay more?
Agency: Ogilvy France / Livingroom.
4. A Scottish photographer put the humble domestic cat into a series of African landscapes for this Whiskas campaign.
Agency: Abbott Mead Vickers BDDO.
5. Penguin commissioned a series of ads showing people listening to its audiobooks in different places.
Agency: Y&R, Beijing.
6. Volkswagen is known for an innovative approach to ads, but it’s not very often you see a car manufacturer “unlaunch” a vehicle.
Agency: ALMAPBDDO, Sao Paulo
7. Ogilvy showed that creativity can be as effective as flashy visuals, with this airport luggage tag campaign for Expedia.co.uk.
Agency: Ogilvy & Mather, London.
8. IKEA took a satirical approach to advertising its storage boxes.
Agency: JWT Warsaw.
9. The Crisis Relief Charity makes a profound point about how social media likes and shares don’t actually help people in a crisis.
Agency: Publicis, Singapore.
10. A sly dig at censorship was a surprisingly effective way to promote the new VW Beetle.
Agency: DDB Italy.
11. Canon’s campaign was a novel way to illustrate how annoying interrupting phone calls can be.
12. Braun shows Movember wannabes how it’s done.
Agency: BBDO Proximity.