Cafe Coffee Day is the hot spot of the city these days. If you didn't pay the visit, you surely need to do it soon enough so that you can experience the ultra cool promotion of HBO Premium channels. So, I went to Cafe Coffee Day the other day and I saw standees and table-mats promoting HBO Premium as the 100% ad-free channels. And from there, I got to know about #ThePremiumCup contest.
These channel-branded table-mats are full of interesting questions related to HBO Original series. You just have to answer the trivia quiz to participate in the contest. And the questions are super cool that judge your Hollywood quotient and at the same time are super fun to answer.
One of the questions that I got was about the leading actors in 'True Detective' series. And as this is one of my favorite series these days, I was damn excited to answer. I'm sure many of you would know the feeling if you get a questions from your favourite series like 'Game of Thrones' or 'Banshee'.
Along with that, they have this Facebook activity on the HBO Premium channel. And the guidelines say 'Click while you sip!'. Well basically, you have to click a selfie with the branded standee and share it on their Facebook page. It's totally fun-tastic and you might stand a chance to win HBO goodies too. Isn't that cool?
The best thing that I observed is the energy with which the fans where clicking the pictures instead of clinking the coffee mugs. You can see the zeal in the picture here.
The only corner that was buzzed with the people was the one where the standee was placed. Like really! It was like the whole CCD suddenly became alive with the hip crowd.
I'm sure being a new channel, this technique is definitely serving as a word of mouth promotion for HBO Premium. Speaking of that, quite a funny incident happened with me at Cafe Coffee Day. While I was participating in the contest, an elderly man came to me. The thing was he was quite curious about the whole thing. And when he figured it out, he himself searched the questions on his laptop and filled the questionnaire. Isn't this superb?
The four core areas which they focused in this campaign were:
a. Best of Hollywood Blockbusters: Personally, that is indeed a strong point. Series like 'Game of Thrones' and 'True Detectives' are the best selling points of these channels.
b. HD Quality and 5.1 Dolby Surround Sound
c. Dual Language: Watch your favorite English movies in Hindi. Cool enough?
d. Ad-free: Guess this is the most important one. These channels would be the first ever in India to give you the pleasure of ad-free TV.
These are quite a feature to make these channels your favorite.
So, visit Cafe Coffee Day and have a movielicious time!
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